TLDR;
The management of Polkadot’s social media accounts is decentralized. Multiple entities contribute content, including ET, the Polkadot Social Media Editorial Board (EB), and Distractive. The EB has five members. This proposal is to fund their salary for their 6 month term (September 15th - March 15th). Each of the five members will receive 2,500 USDT per month.
Background
Should this be funded by the Marketing Bounty?
The First Editorial Board
The first EB ran from March 15th, 2024 - September 15th, 2024. During that time, Polkadot’s account saw impressive growth in reach and engagement.



Editorial Board Selection Process
Members of the Second Editorial Board
The EB is composed of all-stars from the community. Their collective backgrounds are in business development, content creation, social media, copywriting, marketing and other areas of expertise within Web3.
🇵🇱 Emil (https://x.com/EmilKietzman) Content Conjurer & Threader Extraordinaire
🇬🇧 Esther (https://x.com/estherjade1) Wordsmith Wizard @ Unique
🇨🇭Flavio (https://x.com/Flavio_leMec) Maestro of Marketing and Brand Builder at Polimec
🇹🇷Goku (https://x.com/0xgoku_) Master of Engagement, the Shareability Shaman
🇺🇸 Irvin (https://x.com/irvinxyz) CT OG and Polkahaus provocateur
Their mandate is to work with the community to increase the engagement and reach of Polkadot’s social media accounts.
Funding
*edited October 28 @ 21:00 UTC to include mention of marketing bounty.
Polkadot's social media management is decentralized, with contributions from ET90266, the Polkadot Social Media Editorial Board (EB), and Distractive. The EB has five members, and there is a proposal to fund their salary for a 6-month term. Each member would receive 2,500 USDT per month. The Web3 Foundation legally owns Polkadot's social media accounts and has entrusted ET90266 to manage them. The EB works with ET90266 and Distractive for content creation and brand alignment. The first EB had impressive growth in reach and engagement. The second EB was selected through an application and interview process, and its members have backgrounds in business development, content creation, social media, copywriting, marketing, and other Web3 areas. They aim to increase Polkadot's social media engagement and reach. The funds will be paid to a 4/6 multisig controlled by the 5 members and ET90266, and distributed in 3 tranches over 6 months. ET90266 will not be compensated from this proposal.