We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf Lastik
DOT ECO HAS GREAT REWARDS cf Polkadot Staking APRs
DOT IS FOR THE ENTERPRISE: cf Mythical, Frequency, EnergyWebX … and by Parachains
DOT IS A STARFISH NOT A SPIDER: cf Fillipo + Decentralized Futures
The Campaign will be run as follows:
Ad Spend: $144K [80.9%]
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in @polkadot approval.
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
Campaign Management Systems: Twitter Ads (Direct) and Addressable.io - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
SubSquare proposes to run a Twitter ad campaign from December 2023 to March 2024 with a budget of $144K to increase awareness of Polkadot narratives. The campaign will target English-speaking countries, selected influencers, and followers of other ecosystems. The campaign will be managed through Twitter Ads and Addressable.io. The proposal aims to increase engagements on the Polkadot Twitter account and demonstrate decentralized marketing. The full proposal details can be found in the link provided. The campaign started running traffic with Polkadot sourced tweets on January 30, 2024, and transparency reports are available on the Dune Dashboard.
Huge NAY!!!