We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf Lastik
DOT ECO HAS GREAT REWARDS cf Polkadot Staking APRs
DOT IS FOR THE ENTERPRISE: cf Mythical, Frequency, EnergyWebX … and by Parachains
DOT IS A STARFISH NOT A SPIDER: cf Fillipo + Decentralized Futures
The Campaign will be run as follows:
Ad Spend: $144K [80.9%]
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in @polkadot approval.
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
Campaign Management Systems: Twitter Ads (Direct) and Addressable.io - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
Huge NAY!!!