Presentation on Augmented Reality Advertising for Polkadot by Overthereality

Summary

Objective: Create augmented reality (AR) advertising for Polkadot and host a contest on Twitter.
Proposal: Develop an AR experience promoting Polkadot that can be accessed from anywhere.
Budget and Recipients: 80 DOT, distributed as follows:
- 75 DOT for creating the experience, maintenance, and viral promotion.
- 5 DOT as a contest prize.

Proposal Details
Concept:

Augmented Reality Experience: Develop an AR experience featuring Polkadot advertising, accessible from any location.
Contest on Twitter: Launch a contest where participants can win DOT by engaging with the AR experience on Twitter.

Budget Allocation:

75 DOT: To cover the creation, maintenance, and viral promotion of the AR experience and contest.
5 DOT: As a prize for the most-liked experience on Twitter.

Problem Solved:

Integration of AR in Advertising: Pioneering the use of AR for advertising Polkadot.
Enhanced Engagement: Offering a unique and interactive way to promote Polkadot.

Benefits:
Innovative Advertising: Leveraging AR for captivating and memorable advertising.
Campaign Analysis: Measuring the visibility and reach of the campaign on Twitter.
Future Improvements: Using campaign metrics to enhance future products.
Hashtag Promotion: Promoting the slogan/hashtag “#InPolkadotItsAlwaysSummer” to boost engagement.

Project Details

OVR Platform:

Overview: OVR is a crypto and blockchain project creating a metaverse based on AR. Users can buy, sell, and rent virtual spaces called "OVR Lands."
Current Status: The project "polkabeach" is ready but not yet published to generate anticipation.

AR Experience:

Title: "Polkabeach"
Description: An AR experience located on a beach, reproducible from anywhere, featuring 3D elements promoting Polkadot.
Components:
- Two polka-dot sun loungers and an umbrella
- Polkadot logo and text
- Polkadot-themed signs with crypto-related messages
- Originality: All assets are original creations with no copyright issues.

Compensation:

Amount: 80 DOT
Justification: For the 3D experience development, OVR land usage, content creation, and video editing.

Locations:

Primary Locations:
Passeig Marítim de la Concha, 38, 12594 Orpesa, Castelló (OVR land: vicodin.english.strollers)
Playa del Voramar, Benicasim (OVR land: biotech.valuation.sofia)
Playa Heliópolis, Benicasim (OVR land: biotech.bulgarian.veterinarian)
Accessibility: Viewable through the OVR app, Apple Vision Pro glasses, or by scanning a QR code.

Promotional Strategy

Twitter Campaign:

Content: A post with a QR code, a short video, and the AR experience location (demo)
User Engagement: Contest for the most liked experience on Twitter, promoting interaction and visibility.

Commitment:

Duration: Active promotion and maintenance for up to 3 months.
Support: Resolving issues and engaging with the Polkadot community.
Future Collaborations: Open to improvements and future project proposals.
Reach data from previous posts

Contact Information:

Email: [email protected]
Twitter: @cryptovaquita

Additional Resources

Promotional Video: [Watch the promotional video]
https://drive.google.com/file/d/1TMQIH_O8tTK9bIrthdaLeyEBTr2eZhJU/view?usp=drivesdk
OVR Platform: Explore more about OVR and the metaverse here.

Conclusion
The "polkabeach" AR project offers an innovative approach to advertising Polkadot, combining AR technology with social media engagement to create a unique and impactful campaign.