The Sónar+D DAO by Polkadot

Requested allocation: 41.242,84 DOT | € 277.970,00 EUR 

*calculated using Kraken (Date for reference: Feb 13th 2024, at 17:45:00 (CET). Source: Kraken) - 1 DOT ~6,74€)

 

Summary

This proposal seeks funding to establish the Sónar+D DAO by Polkadot, potentially becoming the first DAO for a premier global music festival with an annual attendance of over +120k and a digital community of +500k.

More info about Sónar and Sónar+D

We've refined it based on Polkadot community feedback and open discussions, outlining Polkadot's benefits and adjusting the budget. Thanks for your input; we're excited about making this happen!

 

Why is this beneficial and a worthy investment for Polkadot?

  • Development of an open-source DAO frontend—a public good available to the broader Polkadot community and serving as a model for future builds.
  • Impact on $DOT valuation - thanks to Sónar’s brand affiliation, reputation, and a strategic marketing campaign.
  • Exclusive Polkadot space and VIP event at Sónar Festival 2024, enabling ecosystem ambassadors to onboard new users onsite.

 

The Sónar+D DAO, built on Moonbeam, will initially distribute membership NFTs to Sónar+D ticket holders, festival attendees, and the wider Polkadot community. Initial exclusive incentives include an NFT collection designed by renowned Sónar artists and a giveaway for a chance to win tickets for Sónar 2025.

DAO governance will allow members to shape the festival experience, from proposing artists for the Sónar Complex stage, accessing exclusive events and meet & greets, to participating in crucial decisions, such as determining the winner of the Sónar+D open call. As well as a rewards program based on governance actions and contributions, it will also include ticket giveaways and perks exclusive to the DAO community.

In addition, the proposed budget includes provisions for covering operational and management costs for a mínimum of 3 years (2024, 2025, 2026), enhancing the project's capacity to deliver added value to the Polkadot community.

 

Roadmap:

  • Q1 2024:
    • OpenGov proposal submission and funds distribution if approved.
  • Q2 2024:
    • April/May: Development of the DAO front end, membership design, and initial testing.
    • June: Sónar+D live event activation, marketing campaign, and initial NFT distribution.
  • Q3 2024:
    • Public DAO launch and official membership sale. 
  • Q4 2024:
    • Commence impact on Sónar 2025 festival edition.
  • 2025 & 2026
    • Sónar+D DAO actively evolves, expanding its influence and contributing value to the Polkadot community

 

Expected KPIs:

  • +10,000 DAO members in the 1st year.
  • Creation of +7,000 new Polkadot wallets.
  • +50k transactions in the 1st year.

 

Collaboration Package & Marketing Campaign

Festival Activation & Sónar’s Collaboration Package

  • Polkadot ambassador space at Sónar Festival, engaging the community and showcasing recent ecosystem efforts.

Digital Marketing Campaigns

  • Sónar's extensive digital reach: +60M on campaigns, +817K on Social Media videos, 21k IG post impressions, and 4k on Twitter.
  • Video content creation, after movie filming, influencers campaign, and ads in 23+ specialized national and international media outlets.

 

Team

Two decades of combined expertise in music, tech, and creative industries define GUZZU/Vitamin3's team. Recent highlights include organizing the Web3 Music Summit, an international onchain music summit with Primavera Sound, and the Web3 Foundation. Additionally, we established an official partnership between Polkadot and Sónar during its 30th-anniversary celebration, culminating in a 2-hour masterclass attended by 100+ tech and music specialists, which sparked the conversation leading to this proposal.

 

Tech: Alex Puig, Sandra Cavero

Strategy: Alvaro Delgado

Project Management: Will Acha

Biz Development & Strategyc Partnerships: Arnau Sabaté

Creative/Product: Frankie Pizá

Legal: https://cysae.com

 

The Sónar+D DAO by Polkadot is our ticket to a future where Polkadot shines as a go-to hub for crypto and consumer applications. As we gear up for the next bull run, the Sónar+D DAO encourages developers, founders, and artists to build on Polkadot and its parachains.

FULL BUDGET HERE.

Main contact: [email protected]

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41.24KDOT
Status
Decision28d
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4d
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0.7%Aye
50.0%Threshold
99.3%Nay
Aye
571.98KDOT
Nay
83.53MDOT
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Support
0.02%
326.47KDOT
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1.38BDOT
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[Deleted Account]

Hello @GUZZU,

I'm a fan of electronic music and have attended Sónar Istanbul in the past. Sónar is one of the most important electronic music festivals, and it would be very exciting to see development related to Sónar on Polkadot. Music business is notoriously inefficient, I know it first-hand as a once-full-time producer and musician, and web3 could play a crucial role in improving the industry. So, I find your proposal very exciting and relevant.

Yet, I think you should restructure your proposal in milestones instead of asking for a lump sum for 3 years of activity. Your first proposal's outcome and the outlook of this one show that you need to build up trust.

Start with smaller milestones, and work with both Sónar and Polkadot communities to develop and demonstrate smaller sections of your idea. This way, you can prove to the community that you're able to deliver on smaller budgets, and build trust up from there.

I'm voting against this proposal, but looking forward to a more efficient proposal that works in much smaller initial milestones. Most of us build for free when we start out, just out of necessity or curiosity or for the love of it. Community is going to support you if you earn trust first.

Best regards,
kukabi | Helikon

Edited

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