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POLKADOT IRL CAMPAIGN #2 - BERLIN TAXIS
THE PROPOSAL
After a successful proof of concept, we are ready to take over the city of Berlin with our Polkadot branded taxis.
With a population of 3.85M people, Berlin is a major hub for startups and tech companies as well as the home of the Börse Berlin aka Berlin Stock exchange.
Advertising blockchain technology is widely accepted in Berlin and we have secured an agency with plenty of experience deploying campaigns in this field.
THE CAMPAIGN
3 Months in duration
70 taxis branded with the Polkadot name, logo and QR code which will lead directly to polkadot.network
70 taxi headrest plaques located inside the vehicle with the same attributes as above.
Tentative start date of March 8th, 2024.
*Upon completion of the campaign, we will have the option to renew for another 3 months without the cost of re-branding the vehicles.
AD GROUPS & TARGET DEMOGRAPHICS
Tech Companies / Startups
Conference Attendees - Devops Days, AWS Summit, Dappcon 2024 will all be taking place during this timeframe
General Public
THE ASK
We are requesting a total of 11,250 DOT at a price of $6.24 (100SMA) to cover the following:
AD Campaign - 7820 DOT
Graphic Design 225 DOT
GST 12% (Goods & Services Tax, Canada) 965 DOT
Agency Fee 1355 DOT
Maintenance Fee 450 DOT
Incidentals / Misc 435 DOT
CONCLUSION & NEXT STEPS
Upon approval of this proposal, funds will be immediately converted to USD / EUR in order to pay the vendors for their services.
For any reason the project does not move forward, distributed funds will be returned to the treasury where applicable.
Let us build the future of IRL Polkadot Advertising together and raise awareness around the world.
Sincerely,
CultureDot
COMMUNITY NOTES
Berlin Taxis Proof of Concept - https://twitter.com/CultureDot1/status/1745517910771069207
Graphics by Pablo Kusama aka @MrKusama
Proposal by Juba K / Mike B of CultureDot aka @CultureDot1
Proposer ID - 15wuStiU3csCRdJgbztubxFFSpsdhRApUzmKWtBderKtd43G
MultiSig ID - 158sHoKeq7ZesHMLcp2MkxFQpd7caEW6Rcy1md3AK1fuX8ak
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Threshold
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My voice is AYE! I think it's fun! Gavin Wood laughs) and it's not that expensive. In addition to the residents of Berlin, the whole Internet will know about it, there will be many posts with photos. Crypto channels will notice it too. 😺🎉
If the proposal passes ask the graphic designer not modify the original Polkadot logo. In the pictures of the taxis there is a space which separates Pol kadot at the junction of the door
It's an excellent idea to give Polkadot more attention. And it starts with this kind of marketing to get into people's subconscious and attract new users over a long period. Your name needs to be heard or seen to get people interested. I like this and I think this type of advertising should be continued and more ideas like this should be implemented in the long run. Show people who you are and then seek you out over time because they have subconsciously seen you somewhere.
We should go for it!