>>> FULL PROPOSAL <<<
The motivation behind this proposal stems from the recent milestone achieved by Mubert Protocol-Team in building and launching the first data rollup on the Polkadot ecosystem. With the technical foundations established and early grant support from the Web3 Foundation (large grant from the Web3 Foundation), we seek to amplify our go-to-market strategy by co-hosting a high-impact series of events through a signed collaboration with Pudgy Penguins (also including technological efforts).
The team is driven by the mission to bridge Web2 audiences (such as fans of Pudgy Penguins and AI-generated music) with Polkadot’s innovative infrastructure. Their motivation lies in creating real-world touchpoints, onboarding new users, and increasing ecosystem awareness via music, content, and on-chain engagement. There are no conflicts of interest or affiliations with Polkadot governance bodies that may influence this proposal unduly.
Through co-branded livestreams, AI DJ sets, and NFT-to-music demos, this proposal is designed not as a one-off sponsorship, but as a strategic funnel to drive long-term engagement with Polkadot across consumer, developer, and partner audiences.
Polkadot lacks (to a certain extent) strong visibility in consumer-facing use cases and cultural events (especially in music, and related to creator economy - an audience and target market Gavin Wood is passionate about). Despite having powerful tech, it's still seen as infrastructure-heavy and not connected to real-world, relatable experiences, and leveraging external communities like Pudgy Penguins.
There’s a gap in reaching Gen-Z audiences, creators, and music fans—groups that are already active in Web3 but rarely interact with Polkadot. Competing chains like Solana, SUI, and Polygon are more present in these spaces through events, partnerships, and media.
This proposal solves that by using Mubert’s signed partnership with Pudgy Penguins and upcoming event activations to position Polkadot at the center of high-visibility, creator-driven experiences—bridging a critical adoption gap in Asia and beyond.
This proposal aims to co-host and execute three high-impact activations as part of the Pudgy Penguins Asia Tour 2025, with the core goal of onboarding new users to the Polkadot ecosystem through real-world engagement, AI-driven music innovation, and Web3 culture. By integrating Mubert Protocol — the first data rollup on Polkadot — into widely attended events and digital campaigns, we directly link Polkadot to mainstream consumer touchpoints.
We’ve partnered with Pudgy Penguins, one of the most recognized brands in Web3 culture, to deliver co-branded event experiences powered by Polkadot. These include:
All branding, technology, and content will clearly position Polkadot as the infrastructure behind Mubert Protocol — making Polkadot part of the story, the experience, and the technology.
Today, Polkadot is still perceived as infrastructure-first and developer-focused. This proposal introduces Polkadot to a new, younger, and more mainstream audience — via culture, music, and content. It shifts the narrative from “just a protocol” to a real-world enabler of Web3 experiences.
It also activates Polkadot’s ecosystem partners like SubWallet, Talisman, and Mythical Games in real-life user-facing ways.
We’ve seen Web3 events, NFT parties, and hackathons. But this proposal blends culture and infrastructure — integrating on-chain music, AI, NFTs, and physical events into one unified experience, powered by Polkadot.
This proposal directly supports:
By tying everything back to measurable results — not just vibe — this proposal aims to deliver lasting ecosystem value.
Example from Pudgy Penguins:
https://www.notion.so/pudgypenguins/24-Hour-Abstract-Stream-Case-Study-1ce17ff2bdb78020b25cf4c84e1e73d3
None of the above positioned a protocol like Polkadot at the center of the cultural moment. This one does.
NOTION PAGE - Pudgy Penguins Events Proposal
Twitter Pudgy Penguins Twitter Mubert Instagram Pudgy Penguins Youtube Pudgy Penguins Mubert Instagram Mubert LinkedIn
Specific offer, Mubert + Events Plan <> Pudgy Penguins
Pudgy Penguins started to position AI Music (Mubert) on official website
>>> FULL PROPOSAL <<<
The Treasury Proposal is about a collaboration between Mubert Protocol and Pudgy Penguins, powered by Polkadot. Mubert Protocol is building the first data rollup on Polkadot, focusing on streaming and consumable data like AI-generated music. They want to work with Pudgy Penguins, a popular Web3 brand, to host events and increase Polkadot's visibility.
The main goal is to bring new users to the Polkadot ecosystem through real-world events, AI-driven music, and Web3 culture. They plan to have AI music DJ sets, on-chain music experiences, and community activations in different countries. This will help Polkadot reach a younger audience and show its connection to real-world experiences.
This proposal is supported by the Web3 Foundation, SubWallet, and Mythical Games. It will help grow the Polkadot ecosystem, change its narrative, and bring more users and partners to the network. The events will also help Polkadot connect with other chains and mainstream audiences.
>>> FULL PROPOSAL <<<
The motivation behind this proposal stems from the recent milestone achieved by Mubert Protocol-Team in building and launching the first data rollup on the Polkadot ecosystem. With the technical foundations established and early grant support from the Web3 Foundation (large grant from the Web3 Foundation), we seek to amplify our go-to-market strategy by co-hosting a high-impact series of events through a signed collaboration with Pudgy Penguins (also including technological efforts).
The team is driven by the mission to bridge Web2 audiences (such as fans of Pudgy Penguins and AI-generated music) with Polkadot’s innovative infrastructure. Their motivation lies in creating real-world touchpoints, onboarding new users, and increasing ecosystem awareness via music, content, and on-chain engagement. There are no conflicts of interest or affiliations with Polkadot governance bodies that may influence this proposal unduly.
Through co-branded livestreams, AI DJ sets, and NFT-to-music demos, this proposal is designed not as a one-off sponsorship, but as a strategic funnel to drive long-term engagement with Polkadot across consumer, developer, and partner audiences.
Polkadot lacks (to a certain extent) strong visibility in consumer-facing use cases and cultural events (especially in music, and related to creator economy - an audience and target market Gavin Wood is passionate about). Despite having powerful tech, it's still seen as infrastructure-heavy and not connected to real-world, relatable experiences, and leveraging external communities like Pudgy Penguins.
There’s a gap in reaching Gen-Z audiences, creators, and music fans—groups that are already active in Web3 but rarely interact with Polkadot. Competing chains like Solana, SUI, and Polygon are more present in these spaces through events, partnerships, and media.
This proposal solves that by using Mubert’s signed partnership with Pudgy Penguins and upcoming event activations to position Polkadot at the center of high-visibility, creator-driven experiences—bridging a critical adoption gap in Asia and beyond.
This proposal aims to co-host and execute three high-impact activations as part of the Pudgy Penguins Asia Tour 2025, with the core goal of onboarding new users to the Polkadot ecosystem through real-world engagement, AI-driven music innovation, and Web3 culture. By integrating Mubert Protocol — the first data rollup on Polkadot — into widely attended events and digital campaigns, we directly link Polkadot to mainstream consumer touchpoints.
We’ve partnered with Pudgy Penguins, one of the most recognized brands in Web3 culture, to deliver co-branded event experiences powered by Polkadot. These include:
All branding, technology, and content will clearly position Polkadot as the infrastructure behind Mubert Protocol — making Polkadot part of the story, the experience, and the technology.
Today, Polkadot is still perceived as infrastructure-first and developer-focused. This proposal introduces Polkadot to a new, younger, and more mainstream audience — via culture, music, and content. It shifts the narrative from “just a protocol” to a real-world enabler of Web3 experiences.
It also activates Polkadot’s ecosystem partners like SubWallet, Talisman, and Mythical Games in real-life user-facing ways.
We’ve seen Web3 events, NFT parties, and hackathons. But this proposal blends culture and infrastructure — integrating on-chain music, AI, NFTs, and physical events into one unified experience, powered by Polkadot.
This proposal directly supports:
By tying everything back to measurable results — not just vibe — this proposal aims to deliver lasting ecosystem value.
Example from Pudgy Penguins:
https://www.notion.so/pudgypenguins/24-Hour-Abstract-Stream-Case-Study-1ce17ff2bdb78020b25cf4c84e1e73d3
None of the above positioned a protocol like Polkadot at the center of the cultural moment. This one does.
NOTION PAGE - Pudgy Penguins Events Proposal
Twitter Pudgy Penguins Twitter Mubert Instagram Pudgy Penguins Youtube Pudgy Penguins Mubert Instagram Mubert LinkedIn
Specific offer, Mubert + Events Plan <> Pudgy Penguins
Pudgy Penguins started to position AI Music (Mubert) on official website
>>> FULL PROPOSAL <<<
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