Thank you for your proposal. Our vote on this proposal is **NAY**. Below is a summary of our members' comments:

We opposed funding for this campaign, as DED already has its own foundation and should not rely on OpenGov resources. However, we think the community should decide what it wants to do with the DED held in the OpenGov treasury.  Additional concerns include a lack of on-chain identity, missing decision deposit, no clear ROI, and absent execution plans, especially given unresolved issues from previous funding. 

The full discussion can be found in our [internal voting](https://voting.opensquare.io/space/permanence/proposal/QmbaNTV3tQWwdyEECMsNyy7vaZwKeSd756BXPaiSc2qcbg).

Kind regards,
Permanence DAO

**$DED Holiday Marketing Campaign Proposal — Korea & Japan (Winter 2024/25)**

Following our successful pilot campaign ahead of KBW 2024, $DED aims to develop and execute a multi-pronged marketing campaign catering to the Korean and Japanese markets during the upcoming 2024 holiday season. This extended marketing campaign will focus on leveraging Naver's expansive ecosystem such as Naver Cafe and LINE to reach end users in both countries. The proposed marketing campaign will run from late November 2024 to the Lunar New Year in January 2025. Pending thoughts from the community, we will initiate a formal proposal on Open.gov in the coming weeks.

- $DED is planning a marketing campaign for Korea and Japan during the holiday season 2024/25.
- The campaign will use popular platforms like Naver Cafe and LINE.
- It will start in late November 2024 and go until the Lunar New Year in January 2025.
- This campaign follows a successful pilot ahead of KBW 2024.
- A formal proposal will be shared on Open.gov soon.

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WHO: $DED
WHAT: Develop and execute a multi-pronged marketing campaign catering to the Korean and Japanese markets during the 2024 holiday season.
PRICE/TIMEFRAME/RESOURCES: Not specified. Pending thoughts from the community, a formal proposal will be initiated on Open.gov in the coming weeks.

$DED Holiday Marketing Campaign - Korea and Japan

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