Marketing Bounty Update from Lunar Strategy

Lunar Strategy has now, via the marketing bounty, supported the Polkadot ecosystem with KOL, community proposals and PR campaigns for the last 3 months. We have reached over 9M people in total and collaborated with 40+ creators.

We have weekly calls with the curators and agencies where we discuss focus areas, reports & various ways how we can expand the DOT ecosystem with marketing activities.

We have so far had a strong focus on narratives and the main campaign focus that we have had so far:

1. AI
2. JAM
3. DePIN
4. RWA

We have collaborated with Distractive and ten projects within the ecosystem to create content and position Polkadot as the optimal chain within: AI, DePIN, RWA primarily where we are the strongest but also in DeFi with the new hydration campaigns.

We are working to simplify the narrative and make it easier to understand. As a marketing agency, we have built a network of closer to 1,000 creators and have for these campaigns hand-picked some of the top creators that are crypto native. We evaluate KOLs based on various factors like what influential people that follow them, content & coverage style and various other factors.

 

We heard your feedback

For some creators that did just deliver according to the terms without going the extra mile for the DOT ecosystem we have decided to end some of the collaborations and double down on the creators that fully embrace DOT and the broader ecosystem. We are working to build long-term partnerships with these influential KOLs so that they can also support business development opportunities and bring new projects and communities into DOT.

 

Community nominate KOLs

Do you have a favourite content creator that you would like to collaborate with Polkadot? Please send an email to [email protected] with the subject line: Polkadot nominate influencer:

You can also fill out this anonymous feedback form to nominate or leave feedback on KOLs: https://docs.google.com/forms/d/e/1FAIpQLSebSCChX6YvfuDwHmIUezdf1X-Pmpm5NnMrui_zBnAayr1bng/viewform?usp=sharing

 

KOL guidelines going forward

In collaboration with the other marketing agencies in the bounty, we are going to focus on onboarding the content creators more as ambassadors that are going the extra mile for our ecosystem.

1. Collaborating with top creators that embrace the DOT ecosystem as ambassadors & support in ways outside of the collaboration.
2. Collaborate with quality creators that have audiences within areas of the crypto ecosystem we want to reach.
3. Include projects that have been approved by the community in “Wish For Change”
4. Continue to accept community nominations for content creators the community wants us to collaborate with.
5. All content and creators will be published and updated on this website: https://www.marketing-bounty.com/ on an ongoing basis.